tips on how to create viral Youtube videos

Created on 3 January, 2023 | How To | 2,134 views | 2 minutes read

tips on how to create viral Youtube videos

Tips on how to create viral Youtube videos

Creating viral YouTube videos is a dream for many content creators, as it means potentially reaching a massive audience and achieving a level of online fame. While there is no surefire formula for creating a viral video, there are certain strategies and techniques that can increase your chances of success. In this article, we will explore some of these strategies and provide examples of successful viral videos to illustrate each point.

One key factor in creating a viral video is to tap into current trends and hot topics. By staying up-to-date on what people are talking about and sharing on social media, you can create content that resonates with your audience and has a higher chance of being shared. For example, the "Gangnam Style" music video by Psy became a massive viral hit in 2012 due in part to its catchy tune and dance moves, but also because it played off of the popularity of the "Gangnam District" trend in South Korea at the time.

Another strategy for creating a viral video is to appeal to people's emotions. Videos that evoke strong emotions, whether positive or negative, are more likely to be shared and spread online. For example, the "Charlie Bit My Finger" video, which features two young brothers playfully roughhousing, became a viral sensation in 2007 due to its humorous and heartwarming nature. On the other hand, the "Kony 2012" video, which aimed to raise awareness about the war crimes of Ugandan guerrilla group leader Joseph Kony, went viral in 2012 due to its powerful and emotive message.

It is also important to make your video visually appealing and easy to watch. This can involve using high-quality production values, such as professional-grade cameras and lighting, as well as using engaging visuals and graphics to keep the viewer's attention. The "Evolution of Dance" video, in which comedian Judson Laipply performs a medley of popular dance moves from various decades, became a viral hit in 2006 due in part to its visually appealing and entertaining nature.

Another factor to consider when creating a viral video is the length of the content. While there is no perfect length for a viral video, research suggests that shorter videos tend to perform better and are more likely to be shared. This is because people are generally more likely to watch and share videos that they can consume quickly and easily. For example, the "GTA V: Official Gameplay Video" trailer, which was released by Rockstar Games in 2013, became a viral hit despite its six-minute runtime due to its high-quality production values and engaging gameplay footage.

In addition to these strategies, it is also important to promote your video and get it in front of as many people as possible. This can involve sharing the video on social media, reaching out to influencers or media outlets to feature your video, and using paid promotion options such as YouTube ads or sponsored posts on other platforms. For example, the "First Kiss" video, which featured strangers kissing for the first time, went viral in 2014 due in part to its widespread promotion across various social media platforms.

While there is no guarantee that your video will go viral, following these strategies and techniques can increase your chances of success. Ultimately, the key to creating a viral video is to create high-quality, engaging content that resonates with your audience and speaks to their emotions. With dedication, creativity, and a bit of luck, you too can create a viral YouTube video.